Privacy Policy

1) Who We Are

TheAlite (“we,” “us,” or “our”) operates the website and/or application (the “Service”).

Controller/Owner: TheAlite

Address: [your address]

Email: [email protected]

2) Information We Collect

A. Information you provide to us

• Account data (name, username, password).
• Contact details (email address, phone number).
• Content you submit (messages, files, form responses, feedback).
• Payment information (processed by our payment processor; we do not store full card numbers).

B. Information collected automatically

• Usage data (pages viewed, features used, links clicked, time on page).
• Device and log data (IP address, browser type/version, OS, timestamps, identifiers).
• Approximate location (derived from IP or if you permit precise location).
• Cookies and similar technologies (see “Cookies” below).

C. Information from third parties

• Analytics or advertising partners.
• Single sign-on or social login providers (if enabled).
• Payment processors (confirmation of payment status, limited details).

3) How We Use Information

• Provide, operate, maintain, and improve the Service.
• Create and manage accounts, authenticate users, and process transactions.
• Communicate with you (service messages, updates, offers where permitted).
• Personalize content and measure performance.
• Monitor and secure the Service, prevent fraud and abuse.
• Comply with legal obligations and enforce our terms.
• De-identified/aggregated analytics to understand usage trends.

Legal bases for EEA/UK users

• Contract: to provide the Service you request.
• Consent: for optional features (e.g., marketing emails, some cookies).
• Legitimate interests: to improve and secure the Service.
• Legal obligation: to meet regulatory and tax requirements.

4) How We Share Information

• Service providers/Processors: hosting, analytics, customer support, email delivery, payment processing—bound by confidentiality and data-processing terms.
• Business transfers: during a merger, acquisition, or asset sale.
• Legal reasons: to comply with law, enforce agreements, protect rights, safety, and security.
• With your consent: when you ask us to share or make information public.

We do not sell your personal information. If we engage in activities that constitute a “sale” or “share” under certain laws (e.g., CCPA), we will provide opt-out mechanisms.

5) Cookies & Similar Technologies

We use cookies and similar technologies to operate the Service, remember preferences, analyze usage, and (where applicable) deliver personalized content.

Your choices

• Browser controls to block/clear cookies.
• In-product cookie banners or settings (where available).
• Opt-out tools offered by some third-party analytics/ads providers.

6) Data Retention

We keep personal information only as long as necessary for the purposes outlined in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary by data type.

7) Security

We employ technical and organizational measures designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8) International Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect personal information transferred internationally.

9) Your Rights & Choices

General

• Access, correct, or delete your information.
• Object to or restrict certain processing.
• Data portability.
• Withdraw consent where processing relies on consent.
• Opt out of marketing communications by using unsubscribe links or contacting us.

We may request information to verify your identity before fulfilling a request.

EEA/UK/Swiss users

You may lodge a complaint with your local data protection authority.

California (CCPA/CPRA)

• Right to know, delete, correct, and portability.
• Right to opt out of “sale”/“sharing” of personal information.
• Right to non-discrimination for exercising your rights.

To exercise rights, contact us at [email protected].

10) Children’s Privacy

The Service is not directed to children under 13 (or the age required by your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us to request deletion.

11) Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is no common standard, we currently do not respond to DNT signals. We will update this Policy if that changes.

12) Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new “Last updated” date and, if changes are material, we may provide additional notice (e.g., by email or within the Service).

13) Contact Us

If you have questions about this Policy or our privacy practices, contact us at:

Email: [email protected]